Ask an owner why he has not sorted out the thing he has complained about for two years and the first answer is budget.
Sometimes that is true. More often it is the polite answer, the one that ends the conversation without having to explain further.
Sit with the same person for an hour and three other answers come out.
The real three
I do not have time for it right now. This is the most common and the most honest. Any change needs attention during the change, and attention is the one thing a busy owner does not have spare. Which is why it never happens in a busy month, and they are all busy months.
I tried before and it did not work. A bad experience is a reasonable reason to be careful. It usually also means nobody has looked at why it failed, which is a shame, because the reason is almost always findable and avoidable.
I do not know where to start. The problem feels large and undefined, so it stays on a mental list rather than becoming a task. Nothing undefined ever gets done.
What each one needs
For time: make the first step small enough to fit into a busy month. One process, not the business.
For a bad experience: spend an hour on the last attempt before planning the next. The reasons are usually that nobody owned it, nobody had time, or the process was not agreed first.
For not knowing where to start: start with the complaint you have made most often. You already know what it is. Everybody in your office knows what it is.
None of these need budget to begin with. They need the problem to become specific.
Say your real reason out loud. If it is not money, what is it?
Making the problem specific enough to act on, before anybody talks about cost, is how our first conversation usually goes. Tell us your real reason and we will tell you honestly whether we can help.
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