Almost the same working day
The UAE is ninety minutes behind India. Your ten o'clock meeting is our half past eleven. There is no overnight gap to manage and nothing waits a day for an answer.
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Web and custom software development for UAE businesses
Close enough to share almost the whole working day, and close enough to fly to when a project needs a room instead of a call.
Only 90 minutes of time difference
Arabic and English, right to left
Invoiced in AED or USD
Dubai and Abu Dhabi are full of trading, logistics and contracting businesses that grew faster than their systems did. The company turns over serious money, and the operation is held together by three spreadsheets, a WhatsApp group and one person who knows where everything is. Everybody knows it is fragile. Nobody has had a free quarter to fix it.
The distance works in your favour here. We are ninety minutes behind you and a three hour flight away, which means shared working days, calls at sensible hours, and a kickoff in your office when the project genuinely needs one.
Working with us from UAE
Why this is an easy working relationship
The same Monday to Friday week
The UAE moved to a Monday to Friday week, so our calendars line up directly. Where your counterparties in Saudi or Kuwait still run Sunday to Thursday, we cover the Sunday, because we already work across both.
Arabic and English in one system
Right to left layout designed in from the start rather than forced on later, with both languages maintained properly instead of one being a neglected copy of the other.
Near enough to visit
Three hours in the air. For a complex kickoff or a difficult go live, being in the room is sometimes worth more than a month of calls, and here that is practical.
What we build
Two things, done properly
Website and web application development
Fast, secure, mobile first websites and the web applications behind them. Built to load quickly, rank well and keep working when the traffic arrives.
Read moreAI based customized software
Business software shaped around how you already work, with AI handling the reading, sorting and drafting that currently eats your team's day.
Read more
Industries
UAE businesses we build for
Trading and re-export
Suppliers quoting in different formats every week, orders arriving over email and WhatsApp, and stock decisions made on numbers that are already out of date.
Logistics and freight
Documentation in several formats and several languages, retyped at every step, where the whole margin is in how fast the paperwork clears.
Contracting and construction
Site reports, material requests, subcontractor claims and progress billing, currently living in photographs sent from a phone.
Retail and hospitality groups
Multiple outlets, each with its own way of doing things, and a head office that finds out what happened a week later.
We work with businesses in Dubai, Abu Dhabi, Sharjah, Ajman and across the Emirates.
How the distance is handled
Across the gap, in practice
Calls happen inside both our working days without anybody staying late. The weekly written update lands on the same day every week, and the board showing the actual work is open to you at all times.
A lot of business here is already run by people who deal with India daily, so none of this is unfamiliar ground. If you want the contract in a UAE jurisdiction, say so early and we will tell you honestly what is possible.
How we start
Small first, so being wrong is cheap
Nobody should hand a large project to a team they have never worked with on the strength of a proposal document.
01
A conversation about the problem
Not about technology. What the job is, who does it today, how long it takes and what it costs when it goes wrong.
02
A written scope and a fixed price
What is included, what is not, what it costs and when it finishes. In writing before anything starts.
03
One small piece, built
Four to eight weeks of real work you can use, not a prototype. You see the code, the pace and how we behave when something goes wrong.
04
Then decide about the rest
With working software in front of you instead of a slide deck. If we are not the right team, you found out cheaply and you keep what was built.
Questions
What businesses in UAE ask us
Do you have an office in Dubai?
No. We contract from India and visit when a project needs it. We are telling you this directly because some agencies list a free zone address they are never in, and you would find out eventually.
Can the system work in Arabic?
Yes. Full right to left layout, Arabic content, and both languages maintained together. We build the language switch into the design rather than adding it at the end, because adding it at the end is how you get a half translated system.
Which currency do you invoice in?
AED or USD, whichever suits your accounts. Payment by bank transfer, with the schedule tied to delivery milestones rather than to the calendar.
Where will our data be hosted?
Wherever you need it, including a UAE region. We put in writing which services process what. Where your sector or your free zone imposes a requirement, your advisers set it and we build to it.
Can you fix the system we already have?
Usually we can at least tell you the truth about it. A paid review first, then an honest recommendation about repairing or replacing. We have no interest in selling you a rebuild you do not need.
How quickly can you start?
Normally within two to three weeks of the scope being agreed. We would rather give you a real date than a flattering one.
Elsewhere
Other countries we work in
No obligation, no sales sequence
Tell us what is not working
Describe the process that is costing you the most time. We will tell you what we would build, roughly what it would cost and whether it is worth doing at all. If it is not, we will say so.
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