Short reads on the parts of running a business that quietly cost you time, money and customers.
Automation
The answer is never the hard work. People do not mind difficult. They mind pointless, and they can tell the difference exactly.
Business Growth
Your accounts record everything that happened. Nothing in your business records what nearly happened and then did not.
Digital Presence
Most business websites are trying to do four things at once, which is why they do none of them. The answer should fit in one sentence.
Data & Reporting
There is a difference between information and a report. One is what happened. The other is what happened, after somebody decided how to tell you.
Digital Presence
You have never been your own customer. Everybody inside the business knows the shortcuts, and the person outside has none of them.
Data & Reporting
If the answer is after the accountant closes the month, you are steering a business using a picture of where it was four weeks ago.
Business Growth
Ask anybody in the office and they will answer in two seconds. It has been the same answer for two years. That is what makes it worth looking at.
Automation
Not everything. Pick the two or three things that should carry on exactly the same whether you walked in that morning or not.
Business Growth
Most owners have a theory. The theory is usually price. The numbers usually say something duller and much easier to fix.