When did you last look at your own website properly?

A website does not break. That is the trouble with it.

It keeps loading, keeps looking the same, and keeps saying whatever it said on the day it was finished. Nothing ever forces you to look at it again.

Meanwhile the business moved. You stopped doing one of those services two years ago. You started doing something that is not mentioned anywhere. Two of the people on the team page have left. The number on the contact page is the old landline.

What out of date costs

A visitor cannot tell which parts are current, so he distrusts all of it slightly. If the team page shows somebody who left in 2023, he has no way of knowing that the service list is accurate.

And you lose work you could have had. People ask for what is on the page. Nobody enquires about the thing you now do best, because it is not written anywhere.

That is the quiet one. Not that the site says something wrong, but that it does not say the thing that would have brought the enquiry.

A yearly read, not a redesign

Once a year, print your website. Read it with a pen as if you had never seen it.

Mark three things. What is no longer true. What we do now that is missing. What a stranger would not understand.

That list is usually fifteen minutes of work to produce and a day of work to fix, and it will do more for you than a new design, which is what most businesses reach for instead because it feels like progress.

Design is rarely the reason a site stopped working. Being out of date is.

Print your home page and read it as a stranger. How much of it is still true?

That yearly read, and the short list of fixes it produces, is work we are happy to do with you. Send us your website and we will mark it up honestly.